Film Festivals are all about the big screen but that is not the whole story. Big festivals are as much about the social whirl of the host city and hotels inevitably seize their slice of glory.
At Cannes the Majestic and Carlton get their share of limelight. Berlin Film Festival, the Adlon and the Hyatt are an integral part of festival magic. There the mythic bars where deals are sealed with a drink. The big name hotels are the locations for the itinerant offices of industry movers and shakers and above all a place for the A list head to rest.
The BFI London Film Festival has the good fortune to have the choice of many world-class establishments and among them and a cornerstone of the festival circuit is the stylish May Fair Hotel. Taking its name from the upmarket neighbourhood it calls home, this is a true city centre palace one block from Green Park, round the corner from Berkeley Square and a tiara`s throw from the chic jewellers of Bond Street.
Situated in the heart of luxury London, for the duration of the festival the May Fair moves cinema to the forefront. Playing host to the stars in many different ways, while suring the festival the lobby buzzes with festival-goers – swapping contact details, snatching interviews and making connections.
London Film Festival 2014 had many May Fair moments. The plush screening room was the scene for a number of festival fixtures including the press conference for Men, Women and Children by celebrated director Jason Reitman. At his side was rising star Ansel Elgort. Also in the state of the art cinema turned press conference venue was Reese Witherspoon and her fellow filmmakers for her latest film,Wild. Not only did the Best Actress Oscar winner talk about her film to press at the May Fair she returned to join celebrations at a glittering after party. Red carpets lead all the way from Leicester Square and BFI South Bank to this corner of the West End.
Not only does the hotel celebrate established Festival guest stars, it also opens it`s doors to talent, which is starting out in the world of cinema. One of the unique LFF events are Afternoon Teas which allow film journalists to sit down with emerging film talent and talk about their projects. This gives filmmakers on the first rung the chance to jump aboard the media merry-go-round, then step off and back into the thick of the action in the buzzy bar.
Should you get the chance to stay over at the May Fair, Lussorian can confirm the high standard continues onto the upper floors and into the bedrooms. The nicely appointed rooms are everything you would expect from an uptown city oasis. After a restful night the morning breakfast is a sumptuous affair and the Full English served up was most certainly superior.
The May Fair commitment is to high class discreet service, be you hotel guest, visiting film festival delegate or a Best Actress Oscar winner, the May Fair offers a most civilised meeting place. Since the hotel began its partnership with the BFI London Film Festival six years ago it has established itself as the West End home for filmmakers. The hotel offers the best luxury London welcome to delegates from around the world and takes very seriously its ambassadorial role presenting the best that London has to offer. The May Fair Hotel certainly lives up to its up town reputation as the swankest address on the Monopoly Board. Cannes` Carlton or Berlin`s Hyatt, eat your hearts out.
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