The Red is a video camera that is genuinely threatening to break the barriers to cinema quality footage.
Plaudits include Peter Jackson of Lord of the Rings fame who says the Red will have a “major impact.” Steven Soderbergh of Ocean’s Eleven says “this is the camera I’ve been waiting for: jaw dropping imagery and light enough to hold in one hand.”
You don’t get a better endorsement than that…..
So what’s the fuss about?
Well, the Red is the first all digital camera that can match professional Hollywood kit – which can cost hundreds of thousands of pounds (the shoot quality is regarded as cinema standard).
The Red retails for £11,500 ($16,100 approx) – but can be rented for around £350 per day ($525 approx) – handy if you just want to shoot those important moments in the highest quality available….
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