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LG PRADA Phone (LG KE850)

Posted by Hayden Allen on Wed 14th March 2007 at 08:32 AM, Filed in

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Expected February 2007 (Europe), March 2007 (Asia)

It looks like the Apple iPhone but in fact it’s Prada’s latest fashion item. It’s touch screen like the apple iPhone and it’s gonna cost you around £400!

Surprisingly the phone isn’t fussy and incredibly minimalist. It’s an LG tri-band GSM phone with GPRS and EDGE, there’s a large 240x400 pixel touch-sensitive display that can playback widescreen video clips, Bluetooth 2.0, microSD expandable memory, and the KE850 has an FM radio and a two megapixel camera. We measure the display as being 3.2 inches diagonally, a little smaller than the iPhone’s 3.5 inches.

Amazingly, all these features fit in a handset weighing just 85 grams (according to LG) which is 50 grams lighter than the iPhone. The KE850 measures 99 x 54 x 12mm which is somewhat more compact than its Apple rival.

Internal memory is a measly 8Mb, so a memory card will be essential. Because its only a tri-band GSM phone, it is unlikely to make it to the US in its present form, although a Korean CDMA version is touted for Q2 2007. LG say that the PRADA phone will be available in selected dealerships in the UK, Germany, Italy and France from late February, and then in Asia from late March 07.

It’s clear that LG have done more with the KE850 than just slap a PRADA label on an existing phone. Although it’s not the first touch-screen only phone, the KE850 is different from just about everything on the market.. except for the iPhone. The big advantage that the PRADA phone has is that it will be available to most of the world very soon.

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