Dalmore Sirius Whisky £10,000 a bottle
Posted by Ted Tipple on Thu 3rd December 2009 at 06:00 AM, Filed in Luxury Drinks
I am not entirely sure what sets apart a £10,000 ($16,000) whisky from a £40 ($64) a bottle whisky. Will the price tag make that much difference to quality? Greater and more experienced minds than mine will debate that one.
Dalmore reckon:
“The international market for high-end luxury products which have an investment value is buoyant - and the finest whiskies are playing an increasingly dominant role in this sector,” says The Dalmore’s Brand Director, David Robertson.
So maybe it’s investment value rather than a value expressed on flavour alone?
Given that only 12 decanters of the Sirius expression from Dalmore will be produced - I guess there is scarcity factor which adds to the £10,000 price tag. Sirius will only be available to private buyers and through a limited network of World Duty Free (WDF) stores.
The Dalmore’s 1951 Sirius Vintage is a single-cask, single malt whisky, with a cask strength of 45%. So it’s pretty potent.
The Dalmore Master Distiller, Richard Paterson, says:
“Distinguished and elegant, age has gracefully finessed this brilliant expression. Sirius is, quite simply, one of the world’s most perfect whiskies.”
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READER COMMENTS:
Hmmmm. I’m interested to know how these brands arrive at such high price tags. Anyone know? With such a limited range, I guess it could be justified by the cost of production, marketing etc, but we know that ‘luxury’ brands like this pull these extreme luxury stunts to get publicity for their regular products. Hence the marketing (and actually the production) cost of these limited editions is, in reality, more likely to be part of the wider marketing budget. As such, if gaining publicity is the goal rather than selling a product for a reasonable profit, the higher and more outrageous the price, the better. Anyone know any different? Or has anyone tried it (I love whisky by the way. Nudge nudge, wink wink)?!
Posted by Jim Green on Thu 3rd December 2009 at 08:08 AM | #