Dalmore Sirius Whisky £10,000 a bottle

Posted by Ted Tipple on Thu 3rd December 2009 at 06:00 AM, Filed in Luxury Drinks
Bookmark and Share

I am not entirely sure what sets apart a £10,000 ($16,000) whisky from a £40 ($64) a bottle whisky. Will the price tag make that much difference to quality? Greater and more experienced minds than mine will debate that one.


image

Dalmore reckon:

“The international market for high-end luxury products which have an investment value is buoyant - and the finest whiskies are playing an increasingly dominant role in this sector,” says The Dalmore’s Brand Director, David Robertson.

So maybe it’s investment value rather than a value expressed on flavour alone?
Given that only 12 decanters of the Sirius expression from Dalmore will be produced - I guess there is scarcity factor which adds to the £10,000 price tag. Sirius will only be available to private buyers and through a limited network of World Duty Free (WDF) stores.

 

The Dalmore’s 1951 Sirius Vintage is a single-cask, single malt whisky, with a cask strength of 45%. So it’s pretty potent.
The Dalmore Master Distiller, Richard Paterson, says:

“Distinguished and elegant, age has gracefully finessed this brilliant expression. Sirius is, quite simply, one of the world’s most perfect whiskies.”

In order to write this post or review the author may have tested complimentary services or goods to ascertain an accurate picture of quality and standards. It is important for us to declare this so that our readership fully understand that we are where possible speaking from experience when reviewing a product or service. In spite of this, we aim to maintain high journalistic standards and provide useful objective analysis.

READER COMMENTS:

Hmmmm. I’m interested to know how these brands arrive at such high price tags. Anyone know? With such a limited range, I guess it could be justified by the cost of production, marketing etc, but we know that ‘luxury’ brands like this pull these extreme luxury stunts to get publicity for their regular products. Hence the marketing (and actually the production) cost of these limited editions is, in reality, more likely to be part of the wider marketing budget. As such, if gaining publicity is the goal rather than selling a product for a reasonable profit, the higher and more outrageous the price, the better. Anyone know any different? Or has anyone tried it (I love whisky by the way. Nudge nudge, wink wink)?!

Posted by Jim Green  on Thu 3rd December 2009 at 08:08 AM | #

POST A COMMENT:

Please feel free to submit relevant comments to this entry but note: inappropriate or purely promotional comments may be removed as will be personal abuse and defamatory remarks. Reasoned debate and substantiated critique on the topic in hand is encouraged and welcomed. Email addresses are never displayed, but they are required to confirm your comments.

Name:

Email address is required but will not appear publicly:

Add your comments below:

Remember my personal information for next time

Submit the word you see below: