In our continuing series of luxury blog reviews we thought it was time to mention Born Rich. Part of the Instablogs network, Born Rich is a diamond in the rough.
This is how they describe themselves:
“Welcome to BornRich, where we will show you how your money should be spent. At BornRich, even a trip to the moon is so passe.”
Um, slightly lame strap line but don’t let that put you off, this blog offers crisp news and product reviews for the luxury market. My only criticism is that they are rather gadget centric but as most affluent people enjoy indulging in new technology that is no bad thing.
Particularly nice story here about luxury coffees.
Go check it out. It’s a nice little read.
Luxist was probably one of the first luxury blogs to hit the scene several months ago and is now pretty ubiquitous in this blog niche. It’s a Weblogs Inc blog, if that means nothing to you, don’t worry you’re in the majority. In a nutshell a very shrewd chap called Jason Calacanis set up a blog network approximately 2 years ago and sold out a few months back to AOL for a reported $40 million. Luxist is part of this network and now part of AOL’s blog division or whatever they now call themselves. Clever guy hehh!
It sounds wise after the event but Orbital Media Network had the same idea 3 years ago but never got off our asses to do anything about it until the beginning of this year. C’est la vie - we might be sitting pretty on that cool $40 million by now if we’d had the “balls of our convictions”. No matter, we digress. Luxist really was quite an intriguing blog when it first came on the scene and carried a large number of people’s aspirations in it’s content.
It’s still a corking good read now and again but it seems to be losing it’s way slightly in recent months, often regurgitating similar themes with worrying regularity - is it running out of steam? Maybe, that’s unavoidable over time, but there is definitely an intangible sense that the crown is slipping ever so slightly for Luxist. However, I have no doubt that with some editorial tweaking it will regain the mantle before long.
Good luck to Deidre Wollard and the team at Luxist.
We spotted Luxury Affair a newish, luxury based blog a while back and while it’s still what I might call “in the development phase” there is some ok content. Take a look at this post on “Oprah’s $24 million private jet.”
Here’s what they say about themselves:
“This blog is all about luxury…watches, handbags, real estate, diamonds, jewelry, vacations, investing, and so much more. If you stop by again soon, plan on checking out tons of luxury items you can drool over and hopefully purchase for yourself? From $50mm estates, $1mm+ cars, beautiful bags and watches, you can see it all here.”
We at Lussorian and the Orbital Media Network, wish Tim at Luxury Affair the very best of luck.
