On 1st March, Rolls Royce unveiled their new model at the Geneva Motor Show 2011.
The 102EX Phantom Experimental Electric (EE) is the world’s first battery electric vehicle for the ultra-luxury sector.

Continuing the Rolls Royce tradition, this experimental version will be used to gauge reaction and opinions of a range of stakeholders including owners, enthusiasts, members of the public and the media.
This is more than just an electrical luxury car, it has to be the way forward.
Added extras include a special paint job - Atlantic Chrome, 16 coats of a highly reflective paint giving a wet impression to the car.
The interior is swathed in Seton Corinova, an experimental vegetable-tanned leather that accentuates the curves and creases of the leather.
The car is powered by the largest passenger car battery in the world.
The 102EX will have a top speed of 100mph and a 0-60mph time of under eight seconds
There are no plans to build a production version of this car, but this is a significant direction for Rolls-Royce.
It will be interesting to see if the 102EX is deemed an acceptable compromise for the purists in the luxury car sector….We hope so.
If you’re a high end consumer with an eco conscience you might want to take a look at Belgrave Trust.

The idea is to take your high octane luxury lifestyle (private jets, super cars etc) and offset it in a properly accountable way. An admirable aim.
Based in New York, Belgrave Trust say:
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Welcome to the future! Born in the nation of bicycles and Tulips, Holland, this is the hottest gadget on the market for parents.
This is the Taga, classed as a ‘multifunctional urban vehicle’ and has been designed to suit the demands of modern parenthood and green lifestyle.
It retails for around £1,700 so not for all, but for those who can afford one, be prepared to stop traffic in this.
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We previously covered the Tower Fire from Ecosmart, an Australian company doing some great things with fire place design. The Zeta is the latest in the family to grace the shelves. Designed by John Dimopoulos, director of Geoform, a Design & Architects Firm from Sydney, it is said to have got its name because of its elliptical shape and pays homage to its Greek ‘origins’.
It’ll set you back £8,000 and comes in either Ciocolatta, Nero, Ranch Hide and Latte. It’s made from a clever fusion of timber, leather, stainless steel and glass. It’s fuelled by denatured ethanol, an environmentally friendly, renewable energy.
What with fuel costs going up and down like a yo yo, the Czeers Mk1 solar speedboat could be a cost effective solution to elegant water travel.

The luxury designed 10 metre long Czeers is constructed from carbon fibre and is clad with 14 square metres of photovoltaic cells. This set up powers an electric motor that the manufactures claim will take the Mk1 to 30 knots. Not bad ehh…
If you cherish your silence then the Mk1 also has the added bonus of operating in almost silence - being much quieter than your traditional fossil fueled engine.
We’re not sure on the pricing, but I think we can safely assume a fairly hefty price tag.